It came late in the game, but Dodge’s minimalist use of Paul Harvey’s “God Made a Farmer” brought the conversation at my Super Bowl party to a standstill. I think a two minute national ad buy for the Super Bowl this year was somewhere between $4 and $5 million, and if there’s such a thing as that much money well-spent. Combine this with Dodge’s risky and prophetic Clint Eastwood ad from last year, it appears that someone on the Dodge account gets the mood of the nation a helluva lot better than most of the forgettable ads last night.
I don’t care about Chrysler or GM. They took government bailout money. They’re dead to me. I’ll never buy any vehicle from them again.
Agreed – that said, it was still a great ad (ive never owned a dodge and never will).
[...] The best commercial of the night was… « God’s Own Crunk [...]